Peter Guyer, Founder & President of Athena Marketing International (AMI), worked for 12 years at Nestle S.A. as an expatriate executive based in Vevey, Switzerland. He worked in four different countries, and in a wide variety of food and beverage product categories. These cross-border, multi-cultural experiences helped him to understand the subtle nuances of global trading, exports, marketing in foreign countries with unique labels and foreign languages, and the overall requirements for a company to sell its products on the global stage.

When he returned to the U.S. in 2004, Peter noticed that there had been many changes in the U.S. food and beverage market, especially with consumer demographics and eating preferences. Consumers were more health-conscious, technologically savvy, and open to experimenting with ethnic taste profiles. These trends had provided the foundation on which U.S. food and beverage companies launched many innovative and creative products. Many of these products Peter felt would be in high demand in several foreign markets. Peter inquired if these unique U.S. brands were available outside North America. Upon further research, Peter confirmed that most emerging U.S. food companies feared selling internationally due to the inherent complexities as well as their lack of expertise and resources to develop their brands globally.

Soon Peter began receiving inquiries from U.S. food and beverage companies seeking for him to help expand their business outside the U.S. He researched the market and found there were no other companies performing a similar service in the U.S. with deep expertise in the global food and beverage markets. This was the inception of AMI.

Since 2004, AMI has assisted over 60 Food, Beverage, Nutrition and Consumer Goods companies in taking their brands to new foreign markets. In these 14 years Peter and his team have also developed a pool of 10,000+ customers in 130 countries, which provides wide exposure to U.S. manufacturers seeking to establish a global brand presence.

Why AMI?

AMI makes launching your products in global markets simple and easy. You will have access to savvy business professionals who have had experience in international food, beverage, nutrition and consumer markets.

Why AMI Enjoy rapid growth while minimizing risks, liabilities, and costly mistakes Connect to a large network of international distributors, importers and retailers which are eager to buy U.S. products International customer management, Purchase Orders, packaging, logistics, import regulations, ingredients Significantly lower costs vs. building your own international sales team

Experience & Wisdom

We have a proven, streamlined approach to global sales expansion.

  • Thorough feasibility and product analysis with international competitive insight
  • Extensive market research on your competitors, opportunities and threats, and target markets in foreign countries
  • Development of an international marketing plan within your budget and capabilities
  • International customer identification, assessment, and recruitment to ensure you choose the “right partner”
  • Foreign language packaging and regulatory compliance
  • Coordination of international trade shows, market visits, and promotional events to drive export sales

AMI fees and strategies are customized to meet the needs of our clients.