AMI Global Bite

Better international business information through a clear understanding of the global food and beverage industry.

Author Archives: Peter Guyer

Saudi Arabia: Rapid “Westernization” of Taste Profiles Offers U.S. Companies High Potential

AMI recently visited the Kingdom of Saudi Arabia to assess current and prospective distributors on behalf of one of its clients.  As expected the visit served to achieve the objective of selecting the most highly qualified distributor which offered the highest potential for this client’s growth.  Additionally, however, this visit served to convince me that [...]
Posted in International Economies | Leave a comment

The Coffee Industry Convenes in London: Companies Seek Growth in Emerging Markets

Coffee companies, industry luminaries, and those related to the coffee category met in London this week at the Caffe Culture show.  Over 300 exhibitors of coffee, beverages, snacks and foodstuffs for coffee shops, coffee equipment, and service providers to the coffee industry came together to demonstrate their wares. Not only was it the largest coffee [...]
Posted in AMI Services | Leave a comment

AMI Opens Asia Representative Office

Athena Marketing International (AMI) has opened a representative office in Tokyo, Japan.  The office will serve all of AMI’s business throughout Asia.  The main objective is to develop new Asian distributor and retailer customers for AMI current clients.   The office will act as key account manager for existing AMI importers [...]
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Clouds Over Thailand – A Political Commentary

Athena Marketing International (AMI) recently traveled to S.E. Asia.  We spoke with several individuals from Thailand and throughout the region.  What is happening now in Thailand is unprecedented, and will have lasting repercussions for U.S. exporters. Former Prime Minister of Thailand Thaksin Shinawatra was ousted in a military coup in [...]
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Obama’s National Export Initiative – Helpful or Hindrance?

The Obama Administration has now turned its focus from health care to job creation.  On March 11 the Executive Order – National Export Initiative (NEI) was signed by Barak Obama to ensure “that U.S. businesses can actively participate in international markets by increasing their exports of goods, services, and agricultural products.”  The goal is to [...]
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The Future of Europe: What U.S. Food & Beverage Exporters Need to Know

The combined European Union (EU) is the largest economic bloc on the planet, with 491 million consumers.  It should be a major market for U.S. food and beverage exporters now and in the near future, right? However, we should analyze critically this assumption given the prevailing issues facing the EU today. The pressure for fiscal discipline [...]
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Greece’s Revised Growth and Stability Program – Approved!

(ATHENS, GREECE) – The European Central Bank recently approved Greece’s revised Growth and Stability Program.  It stated that it is necessary for Athens to achieve its target of slashing the country’s fiscal deficit (now over 12% of GDP) by the end of this year. In the meantime, the European Commission on Wednesday adopted Greece’s fiscal cuts [...]
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DAVOS Forum – World Leaders Cautiously Optimistic About Global Economy

(PARIS, FRANCE) – Nearly 3,000 world leaders, including public and private officials, politicians and business executives, have gathered in Davos, Switzerland this week to discuss global issues pertaining to trade, finance, aid to the developing markets, employment and economic growth (or lack thereof).  The main topics of discussion surrounded how countries could ensure sustainable economic [...]
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Welcome to AMI Global Bite

Welcome to AMI’s new blog, AMI Global Bite.  Our objective is to impart to our readers nuggets of information about the global food and beverage industry, and offer tips on how F&B companies can grow their international sales.  We intend it to be an interactive journey, and that our readers will participate in some of [...]
Posted in Foreign Trade Regulations, International Economies, Marketing & Branding, Trends & Forecasts | 2 Comments