Brazil’s home-grown e-commerce players set to take on Amazon

Online or offline, knowing the influential local players can be key your brand’s success in new markets.

Claudia Maria de Oliveira is wary of online shopping – but while browsing social media recently, the 49-year-old Brazilian spotted a bargain-priced sandwich press from local retailer Magazine Luiza. She swallowed her doubts and hit the “buy” button. Two days later she picked up her first-ever online purchase at a mall in Sao Paulo.

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