Online channels can be a great way for specialty brands to get started in new markets. Here’s a peek at some the more focused options in the UAE.
Claudia Maria de Oliveira is wary of online shopping – but while browsing social media recently, the 49-year-old Brazilian spotted a bargain-priced sandwich press from local retailer Magazine Luiza. She swallowed her doubts and hit the “buy” button. Two days later she picked up her first-ever online purchase at a mall in Sao Paulo.