FoodDive: 3 ways natural ingredients clean up food labels

As consumer rejection of artificial ingredients becomes more widespread, food and beverage manufacturers are searching for efficient, inexpensive ways to clean up their labels.

But making the switch is easier said than done, especially since manufacturers don’t want to compromise on the taste, appearance and mouthfeel of a brand’s original product.

This challenge is compounded by the fact that many shoppers who demand clean labels don’t have a good understanding of what that entails.

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