The future of retail market in Nigeria
With the middle class making up 23% of its 170 million population, Nigeria, offers a a great opportunity for the right brands.
In spite of its imperfections and newness, retail business had very good showing on entry into Nigeria, most probably because that entry coincided with the emergence (or re-emergence) of the middle class in the country, estimated at 23 percent of the country’s 170 million population.