The World Expected a Chinese Tech Takeover. Alibaba Can’t Even Conquer Vietnam.
Even the giants can stumble trying to apply boilerplate strategies that worked well in their home markets. Working with people that know the markets and can help you build a localized strategy is the key to success in new markets.
“Athena Marketing International (AMI) has represented Decas Cranberry Products and Decas Botanical Synergies since April 2007. The territory managed by AMI has been Asia, Middle East, and Australia/New Zealand.
During this time our international sales in these regions has grown significantly. Under the diligence and guidance of AMI, our core business (Sweetened Dried Cranberries) has increased +1,319%, +58% and +74% respectively from 2008 through 2010. In the 12 months ended June 2011, our base business has grown 71% vs. last year. This growth was accomplished in an extremely volatile market in which pricing reached its highest levels in nearly 20 years and then rapidly plummeted to unprecedented low pricing. Despite these market fluctuations, AMI continued to grow our business in the international markets.”
—Jeffrey L. Carlson, President & CEO Decas Cranberry Sales, Inc
“I would highly recommend Athena Marketing International for any company who would like to expand their international presence. Peter Guyer has been managing our business development efforts internationally for 4 years and he has done excellent job building sales and profits by establishing solid distributors and building select direct customer relationships. Peter has solid business acumen and a professional demeanor and represents our company well at customer meetings and international exhibits. He is a clear communicator and his trip and show reports keep me fully informed on the progress of the international pipeline of new business.”
—Robyn Hawkins, CEO Big Train Inc.
“Peter Guyer and his crew at AMI have been an exceptionally valuable resource to us over the last several years. They provided valuable regulatory insight to speed us to market internationally and educated me and other key staff on sound approaches to building a profitable and sustainable international business. We've followed Peter's advice carefully and seen excellent results.”
—Christian Johnson, Vice President GU Energy