uropean grocery retail market to reach €2,289bn by 2022, IGD reports

European shoppers are looking for innovative items too and demand is growing!

The European grocery retail market will add €377.6 billion in sales to reach €2,289 billion by 2022, with growth in the region driven by the dynamic economies of Central and Eastern Europe, according to new forecasts from international grocery research organisation, IGD. The grocery retail markets of Poland, Romania and Russia are expected to enjoy strong growth to 2022, benefiting from greater liberalisation and integration with other European countries.

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