Why Asia is the latest front in the craft beer battle?
We’re off to Asia with beer commentator Stephen Beaumont this month. Vietnam, to be specific, with the country serving as an example of how the continent is becoming the next battleground for beer’s higher-end players.
“Athena Marketing International (AMI) has represented Decas Cranberry Products and Decas Botanical Synergies since April 2007. The territory managed by AMI has been Asia, Middle East, and Australia/New Zealand.
During this time our international sales in these regions has grown significantly. Under the diligence and guidance of AMI, our core business (Sweetened Dried Cranberries) has increased +1,319%, +58% and +74% respectively from 2008 through 2010. In the 12 months ended June 2011, our base business has grown 71% vs. last year. This growth was accomplished in an extremely volatile market in which pricing reached its highest levels in nearly 20 years and then rapidly plummeted to unprecedented low pricing. Despite these market fluctuations, AMI continued to grow our business in the international markets.”
—Jeffrey L. Carlson, President & CEO Decas Cranberry Sales, Inc