AMI President Peter Guyer featured as keynote speaker at USC


Peter Guyer, President of AMI, was a keynote speaker at an international business conference at the University of Southern California on July 14, 2017. He spoke on the topic of “Leadership Transformation and Entrepreneurship.” Peter graduated in 1992 with an MBA from the University of Southern California Marshall School of Business (https://www.marshall.usc.edu/).

King County Executive’s Small Business Awards Winner

ddd

AMI has been recognized as the winner of thefifth annual King County Executive’s Small Business Awards. AMI was awarded for achievements and accomplishments as a small business in King County. Economies grow through trade, by exporting their products and services globally. This brings in income which allows wages to rise and the tax base for critical public infrastructure and services to grow. Consistent with the President’s National Export Initiative to double our nation’s exports in five years, this award recognizes the small business that has achieved significant increased international sales through existing and/or new international markets. Congratulations to the other finalists B & G Machine, Inc, Trans-NET Inc and HasOffers by Tune.

Athena Marketing International Hired by Taylor Brothers Farms to Develop International Markets

FOR IMMEDIATE RELEASE:

YUBA CITY, CA & SEATTLE, WA – June 22, 2009

Athena Marketing International (AMI), a leading export marketing, business development and consulting firm serving the food, beverage, and agricultural industries, has been hired by Taylor Brothers Farms to market and sell its products in Asia and the Middle East.

Taylor Brothers Farms is a third-generation family business specializing in growing natural products, particularly dried plums (prunes), peaches, almonds and walnuts. The company has built long-term business relationships in the U.S., Europe and Asia, and is a worldwide market leader in dried fruit and fruit concentrate, puree, and powder. Taylor Brothers Farms has manufacturing facilities in Sutter Country, California and Grudziadz, Poland. The company's state-of-the-art European plant was built in 2005 for efficient and profitable distribution throughout Europe and Russia.

“We are thrilled to be working with Taylor Brothers Farms, a pillar of the global fruit industry,” said Peter Guyer, AMI President. “Taylor Brothers Farms has an outstanding reputation for high quality, consistent and excellent tasting products. We believe there is high demand for the company's products in rapidly growing international markets. Our goal is to convert this demand into profitable sales for Taylor Brothers Farms.”

Richard Taylor, President of Taylor Brothers Farms, stated: “The international markets are important to our company's growth plans. We intend to be the leading supplier of dried plums worldwide, and we needed a partner to help us achieve our global objectives. We believe AMI is the best company to grow our business in Southeast Asia, India and the Middle East.”

AMI markets and sells U.S. food & beverage manufacturer's products to a network of international importers, distributors, retailers and other buyers. AMI's services allow U.S. food & beverage manufacturers to reduce costs, improve profitability and achieve a higher success rate selling their products in global markets. AMI develops its clients' brands globally by conducting strategic business planning, increasing sales, meeting the needs of international buyers, and conforming to local import regulations.

About Taylor Brothers Farms:

Taylor Brothers Farms is a third-generation producer and global distributor of prime quality California organic and conventional dried plums and prune products. With comprehensive processing facilities in the US, as well as a cutting-edge plant in Poland, Taylor Brothers has continued to expand its global presence with marketing partnerships around the world.

About Athena Marketing International:

Headquartered in Seattle, Washington, Athena Marketing International (AMI) provides international marketing, business development and strategic consulting services to U.S. food & beverage manufacturers. Its objective is to assist high quality, emerging U.S. food and beverage producers develop into major global brands. In addition, AMI serves as an advisor to its clients' senior management, offering counsel on international marketing, business development, foreign joint ventures and alliances, strategic planning, media and promotion, distribution, and foreign language packaging. AMI works closely with CEOs, business owners, and senior executives of their food and beverage client companies to expand their businesses, reduce expenses, increase profits and develop a long-term sustainable global business platform. For more information about AMI, please visit www.athenaintl.com.

###

Contact:

Media Contact and Inquiries for AMI:
Peter Guyer, President
T: +1 206 749 9255; F: +1 206 624 8826
info@athenaintl.com

Media Contact and Inquiries for Taylor Brothers Farms:
Mr. Richard Taylor, President
T: +1 530 671 1505; F: +1 530 751 1514
rtaylor@succeed.net

AMI Profiled in Northwest Gold Coast

AMI was recently profiled in Northwest Gold Coast:

Peter Guyer and Susan TestaLocated on the sixth floor of the venerable Fourth Avenue Building in Seattle’s historic business district is a high energy, contemporary office that is home to a local small business that helps other area small businesses succeed in international markets. Athena Marketing International (AMI) is a ten year old company that specializes in helping US based food producers and manufacturers expand into foreign markets. Working throughout the office are friendly young professionals who move with purpose and focus and on display in the office are samples of new and developing food products.

About the owner

After graduating from Pomona College in Southern California, Peter Guyer, founder and owner of AMI, went to work in Southeast Asia in international trade. Then he returned to California where instead of going to law school, as at first expected, he went on to earn an MBA from the University of Southern California. Next he accepted a position with Nestlé S.A. based in Switzerland where he coordinated export sales to Asia. There he saw how Nestle Swiss sold 98% of its products globally. In time he became concerned that, although there are many great US based food manufacturers with great products, most simply don’t know how to market outside the US. Given that only 5% of the world population is in the US, this means that these companies are missing 95% of the consumer market. So in 2003 Peter took the bold moves of returning to the US, moving to Seattle, and starting a business (Athena Marketing International) — three major life changes at once. Now ten years later, when asked if he has any regrets about not going to law school, he smiles broadly and says, “No regrets. I love what I’m doing!”

View the full profile at Northwest Gold Coast »

Trifecta Foods, LLC Hires AMI to Expand International Distribution of Sunkist Blends

FOR IMMEDIATE RELEASE:

Trifecta Foods, LLC Hires AMI to Expand International Distribution of Sunkist Blends

PACOIMA, CA (October 15, 2012) — In the snack nut category, Sunkist has returned with nine new products launching two lines, Sunkist Signature Series nuts and Sunkist Blends dried fruit and nut mixes. As a brand America loves and trusts, Sunkist, and Trifecta Foods LLC & Sunkist Growers Inc., have combined to produce unique and innovative products designed to delight consumers, and grow sales and profits for food distributors and retailers.

Trifecta Foods LLC recently hired Athena Marketing International (AMI) — a leading export marketing, business development and consulting firm serving the food, beverage, and agricultural industries – to market and sell its products in Europe and Australia. Tim Snee of Trifecta LLC said, “The healthy snack food category worldwide is growing more than 7% annually with over 1 billion middle class consumers in the emerging markets. Trifecta and Sunkist plan to capture market share in these economies while delighting consumers.”

As a company that has a 119 year history growing and selling the Sunkist brand since 1893, there is 95% brand awareness in North America. Sunkist brings a strong brand that delivers great retailer margins, modern packaging that appeal to consumers, and premium nuts and fruits.

Peter Guyer, President of AMI, has been working in emerging markets for over 20 years. “Trifecta Foods and Sunkist have developed on-trend healthy snack products which enjoy high demand in emerging markets. The global healthy snack category is a US$27 billion market. The nut and trail mix segment is 60% of the category with growth exceeding 10%. AMI will accelerate Sunkist Blends’ participation in this category growth on a worldwide scale.”

About Trifecta Foods LLC

Trifecta Foods, LLC was formed to bring together a family of fine snack brands with the goal of becoming the “better for you” snack food leader. Through research and new product innovation, they have built on their traditional product lines to create snack items that appeal to consumers looking for convenience and quality in support of their active, healthy lifestyle. They are excited about the trend toward more nutritional snacking and will continue to introduce delicious new products to meet growing demand.

About Athena Marketing International (AMI):

Headquartered in Seattle, Washington, AMI markets and sells U.S. food & beverage manufacturer’s products to a global network of international importers, distributors, retailers and other buyers, allowing its clients to achieve a higher success rate selling their products in global markets. AMI works closely with CEOs, business owners, and senior executives of their client companies to expand their businesses and develop a long-term sustainable global business platform. For more information about AMI, please visit www.athenaintl.com.

###

Media Contact and Inquiries for AMI:
Peter Guyer
T: +1 206 749 9255; F: +1 206 624 8826
info@athenaintl.com

Media Contact and Inquiries for Trifecta Foods, LLC:
Tim Snee
T: +1 818 834 6008; F: +1 818 834 6023
tmsnee@energyclub.com

 

 

Trifecta Foods, LLC Hires AMI to Expand International Distribution of Sunkist Blends

FOR IMMEDIATE RELEASE:

Trifecta Foods, LLC Hires AMI to Expand International Distribution of Sunkist Blends

PACOIMA, CA (October 15, 2012) — In the snack nut category, Sunkist has returned with nine new products launching two lines, Sunkist Signature Series nuts and Sunkist Blends dried fruit and nut mixes. As a brand America loves and trusts, Sunkist, and Trifecta Foods LLC & Sunkist Growers Inc., have combined to produce unique and innovative products designed to delight consumers, and grow sales and profits for food distributors and retailers.

Trifecta Foods LLC recently hired Athena Marketing International (AMI) — a leading export marketing, business development and consulting firm serving the food, beverage, and agricultural industries – to market and sell its products in Europe and Australia. Tim Snee of Trifecta LLC said, “The healthy snack food category worldwide is growing more than 7% annually with over 1 billion middle class consumers in the emerging markets. Trifecta and Sunkist plan to capture market share in these economies while delighting consumers.”

As a company that has a 119 year history growing and selling the Sunkist brand since 1893, there is 95% brand awareness in North America. Sunkist brings a strong brand that delivers great retailer margins, modern packaging that appeal to consumers, and premium nuts and fruits.

Peter Guyer, President of AMI, has been working in emerging markets for over 20 years. “Trifecta Foods and Sunkist have developed on-trend healthy snack products which enjoy high demand in emerging markets. The global healthy snack category is a US$27 billion market. The nut and trail mix segment is 60% of the category with growth exceeding 10%. AMI will accelerate Sunkist Blends’ participation in this category growth on a worldwide scale.”

About Trifecta Foods LLC

Trifecta Foods, LLC was formed to bring together a family of fine snack brands with the goal of becoming the “better for you” snack food leader. Through research and new product innovation, they have built on their traditional product lines to create snack items that appeal to consumers looking for convenience and quality in support of their active, healthy lifestyle. They are excited about the trend toward more nutritional snacking and will continue to introduce delicious new products to meet growing demand.

About Athena Marketing International (AMI):

Headquartered in Seattle, Washington, AMI markets and sells U.S. food & beverage manufacturer’s products to a global network of international importers, distributors, retailers and other buyers, allowing its clients to achieve a higher success rate selling their products in global markets. AMI works closely with CEOs, business owners, and senior executives of their client companies to expand their businesses and develop a long-term sustainable global business platform.

###

Media Contact and Inquiries for AMI:
Peter Guyer
T: +1 206 749 9255; F: +1 206 624 8826
info@athenaintl.com

Media Contact and Inquiries for Trifecta Foods, LLC:
Tim Snee
T: +1 818 834 6008; F: +1 818 834 6023
tmsnee@energyclub.com

 

 

Athena Marketing International (AMI) Opens Representative Office In China

Seattle-based export marketing and consulting firm establishes Shanghai office to seize growth opportunities in the fast-moving consumer goods market throughout China

SEATTLE (July 9, 2012)Athena Marketing International (AMI), a Seattle-based export marketing and consulting firm specializing in global market entry and international business development of U.S.-based food and beverage brands, has signed a representation agreement with R-J International in China. With the opening of this sales office in China, AMI will now have two international sales offices, having had a sales office in Japan for two years.

R-J International, a leading global agriculture and foods marketing and consulting company, is focused on expanding sales and distribution of imported food and beverage products in mainland China. Founded in 2001 and based out of Shanghai, China, the company represents high quality brands from the United States, Australia and Europe. R-J International will assist AMI develop new distribution partners for its U.S. branded clients, provide market research and intelligence on specific food and beverage product categories, and conduct marketing and promotional activities to enhance brand awareness among Chinese consumers.

Due to an increasingly educated, financially-stable and health-conscious population demanding premium imported food products, China will drive growth for many U.S. food and beverage suppliers over the next several years. China is already America’s No. 1 trading partner for food products.

“While many developed markets are flat or contracting, China will enjoy an 8% annual GDP growth rate through 2020,” said Peter Guyer, President of Athena Marketing International. “The urban population now exceeds 50% in China, and by 2015 there will be nearly 500 million ‘middle class’ consumers in China. Foreign food and beverage brands meet the growing needs of consumers in a nation increasingly dependent on imports.”

With this partnership, Athena Marketing International (AMI) is laying the foundation for future growth of its U.S. branded products portfolio in China, which will enjoy 20% of the total global consumption by 2030.

“U.S. food and beverages are becoming popular in China and not exclusive to wealthy people any more. The demand for high quality, premium food products are booming,” according to Tony Wang, Managing Director at R-J International. “In this fast growing market, a good business partnership not only creates a win-win relationship but also a multiplier effect on brand product sales. We are pleased to have this opportunity to work with such a leading marketing company such as AMI, and confident that this cooperation will be highly successful .”

About Athena Marketing International
Headquartered in Seattle, Washington, Athena Marketing International (AMI) is a highly specialized export marketing, business development, & consulting firm serving the global food, beverage & consumer products industry. AMI works closely with CEOs, business owners, and senior executives of its client companies to expand their export sales and global distribution, reduce expenses of developing international sales, increase company profitability though higher export sales, and develop a long-term sustainable global business platform. For more information about AMI, please visit www.athenaintl.com.