Peter Guyer, President of AMI, was a keynote speaker at an international business conference at the University of Southern California on July 14, 2017. He spoke on the topic of “Leadership Transformation and Entrepreneurship.” Peter graduated in 1992 with an MBA from the University of Southern California Marshall School of Business (https://www.marshall.usc.edu/).
AMI has been recognized as the winner of thefifth annual King County Executive’s Small Business Awards. AMI was awarded for achievements and accomplishments as a small business in King County. Economies grow through trade, by exporting their products and services globally. This brings in income which allows wages to rise and the tax base for critical public infrastructure and services to grow. Consistent with the President’s National Export Initiative to double our nation’s exports in five years, this award recognizes the small business that has achieved significant increased international sales through existing and/or new international markets. Congratulations to the other finalists B & G Machine, Inc, Trans-NET Inc and HasOffers by Tune.
AMI was recently profiled in Northwest Gold Coast:
Located on the sixth floor of the venerable Fourth Avenue Building in Seattle’s historic business district is a high energy, contemporary office that is home to a local small business that helps other area small businesses succeed in international markets. Athena Marketing International (AMI) is a ten year old company that specializes in helping US based food producers and manufacturers expand into foreign markets. Working throughout the office are friendly young professionals who move with purpose and focus and on display in the office are samples of new and developing food products.
About the owner
After graduating from Pomona College in Southern California, Peter Guyer, founder and owner of AMI, went to work in Southeast Asia in international trade. Then he returned to California where instead of going to law school, as at first expected, he went on to earn an MBA from the University of Southern California. Next he accepted a position with NestlÃ© S.A. based in Switzerland where he coordinated export sales to Asia. There he saw how Nestle Swiss sold 98% of its products globally. In time he became concerned that, although there are many great US based food manufacturers with great products, most simply don’t know how to market outside the US. Given that only 5% of the world population is in the US, this means that these companies are missing 95% of the consumer market. So in 2003 Peter took the bold moves of returning to the US, moving to Seattle, and starting a business (Athena Marketing International) — three major life changes at once. Now ten years later, when asked if he has any regrets about not going to law school, he smiles broadly and says, “No regrets. I love what I’m doing!”
FOR IMMEDIATE RELEASE:
Trifecta Foods, LLC Hires AMI to Expand International Distribution of Sunkist Blends
PACOIMA, CA (October 15, 2012) — In the snack nut category, Sunkist has returned with nine new products launching two lines, Sunkist Signature Series nuts and Sunkist Blends dried fruit and nut mixes. As a brand America loves and trusts, Sunkist, and Trifecta Foods LLC & Sunkist Growers Inc., have combined to produce unique and innovative products designed to delight consumers, and grow sales and profits for food distributors and retailers.
Trifecta Foods LLC recently hired Athena Marketing International (AMI) — a leading export marketing, business development and consulting firm serving the food, beverage, and agricultural industries – to market and sell its products in Europe and Australia. Tim Snee of Trifecta LLC said, “The healthy snack food category worldwide is growing more than 7% annually with over 1 billion middle class consumers in the emerging markets. Trifecta and Sunkist plan to capture market share in these economies while delighting consumers.”
As a company that has a 119 year history growing and selling the Sunkist brand since 1893, there is 95% brand awareness in North America. Sunkist brings a strong brand that delivers great retailer margins, modern packaging that appeal to consumers, and premium nuts and fruits.
Peter Guyer, President of AMI, has been working in emerging markets for over 20 years. “Trifecta Foods and Sunkist have developed on-trend healthy snack products which enjoy high demand in emerging markets. The global healthy snack category is a US$27 billion market. The nut and trail mix segment is 60% of the category with growth exceeding 10%. AMI will accelerate Sunkist Blends’ participation in this category growth on a worldwide scale.”
About Trifecta Foods LLC
Trifecta Foods, LLC was formed to bring together a family of fine snack brands with the goal of becoming the “better for you” snack food leader. Through research and new product innovation, they have built on their traditional product lines to create snack items that appeal to consumers looking for convenience and quality in support of their active, healthy lifestyle. They are excited about the trend toward more nutritional snacking and will continue to introduce delicious new products to meet growing demand.
About Athena Marketing International (AMI):
Headquartered in Seattle, Washington, AMI markets and sells U.S. food & beverage manufacturer’s products to a global network of international importers, distributors, retailers and other buyers, allowing its clients to achieve a higher success rate selling their products in global markets. AMI works closely with CEOs, business owners, and senior executives of their client companies to expand their businesses and develop a long-term sustainable global business platform.
Media Contact and Inquiries for AMI:
T: +1 206 749 9255; F: +1 206 624 8826
Media Contact and Inquiries for Trifecta Foods, LLC:
T: +1 818 834 6008; F: +1 818 834 6023
Seattle-based export marketing and consulting firm establishes Shanghai office to seize growth opportunities in the fast-moving consumer goods market throughout China
SEATTLE (July 9, 2012) — Athena Marketing International (AMI), a Seattle-based export marketing and consulting firm specializing in global market entry and international business development of U.S.-based food and beverage brands, has signed a representation agreement with R-J International in China. With the opening of this sales office in China, AMI will now have two international sales offices, having had a sales office in Japan for two years.
R-J International, a leading global agriculture and foods marketing and consulting company, is focused on expanding sales and distribution of imported food and beverage products in mainland China. Founded in 2001 and based out of Shanghai, China, the company represents high quality brands from the United States, Australia and Europe. R-J International will assist AMI develop new distribution partners for its U.S. branded clients, provide market research and intelligence on specific food and beverage product categories, and conduct marketing and promotional activities to enhance brand awareness among Chinese consumers.
Due to an increasingly educated, financially-stable and health-conscious population demanding premium imported food products, China will drive growth for many U.S. food and beverage suppliers over the next several years. China is already America’s No. 1 trading partner for food products.
“While many developed markets are flat or contracting, China will enjoy an 8% annual GDP growth rate through 2020,” said Peter Guyer, President of Athena Marketing International. “The urban population now exceeds 50% in China, and by 2015 there will be nearly 500 million â€˜middle class’ consumers in China. Foreign food and beverage brands meet the growing needs of consumers in a nation increasingly dependent on imports.”
With this partnership, Athena Marketing International (AMI) is laying the foundation for future growth of its U.S. branded products portfolio in China, which will enjoy 20% of the total global consumption by 2030.
“U.S. food and beverages are becoming popular in China and not exclusive to wealthy people any more. The demand for high quality, premium food products are booming,” according to Tony Wang, Managing Director at R-J International. “In this fast growing market, a good business partnership not only creates a win-win relationship but also a multiplier effect on brand product sales. We are pleased to have this opportunity to work with such a leading marketing company such as AMI, and confident that this cooperation will be highly successful .”
About Athena Marketing International
Headquartered in Seattle, Washington, Athena Marketing International (AMI) is a highly specialized export marketing, business development, & consulting firm serving the global food, beverage & consumer products industry. AMI works closely with CEOs, business owners, and senior executives of its client companies to expand their export sales and global distribution, reduce expenses of developing international sales, increase company profitability though higher export sales, and develop a long-term sustainable global business platform.
Seattle-based consulting firm establishes significant distribution agreement between a U.S. beverage manufacturer and Hiang Kie in China
SEATTLE (February 9, 2012) — Athena Marketing International (AMI), Seattle-based consulting firm specializing in global market entry and international business development, was instrumental in establishing a multi-million dollar distribution agreement between a U.S. beverage manufacturer and Hiang Kie Coffee Group Limited, a leading coffee and specialty beverage distributor in China.
“With the Chinese penchant for quality food and beverages, rising income levels and aspirational middle-class, coupled with its large and increasingly-sophisticated population, U.S. food and beverage suppliers are well-positioned to capitalize on this growth opportunity,” said Peter Guyer, President of Athena Marketing International. “We are very pleased with Hiang Kie and selected them because of their broad coverage, customer centric business model, and their wonderful staff. We look forward to working with them for many years to come.”
AMI worked closely with Hiang Kie to secure a distribution agreement launching U.S. beverage products in cafes and other foodservice establishments throughout China and Hong Kong. AMI travelled to China twice last year, exhibited at large international trade shows in Hong Kong and Shanghai, negotiated the agreement with Hiang Kie, and trained their Hong Kong and China sales staff as they prepared to launch the beverage line.
“We were seeking a high-quality U.S. beverage supplier for foodservice customers,” according to Kyle Fu, Marketing Director at Hiang Kie. “With superior tasting products, deep international experience, and excellent customer-focused service levels, we are confident these U.S. beverage products will succeed in the China market.”
China will drive growth for many U.S. food and beverage suppliers over the next several years, and has already become the U.S. agricultural industry’s largest export market. Last year, China moved past Canada becoming America’s No. 1 trading partner for food products. Since 2005, U.S. food and agricultural export sales to China have more than tripled reaching a value of $17.5 billion.
About Athena Marketing International:
Headquartered in Seattle, Washington, Athena Marketing International (AMI) is a highly specialized export marketing, business development, & consulting firm serving the global food, beverage & consumer products industry. AMI works closely with CEOs, business owners, and senior executives of its client companies to expand their export sales and global distribution, reduce expenses of developing international sales, increase company profitability though higher export sales, and develop a long-term sustainable global business platform. For more information about AMI, please visit athenaintl.com.
About Hiang Kie Coffee Group Limited
Hiang Kie Coffee Group Limited is proficient in formulating total beverage solutions to customers with different beverage needs. Hiang Kie is a coffee roasters, tea blender, and distributes renowned brands of coffee machines, tea brewers, blenders and other beverage equipment in Hong Kong, Macau and Mainland China. Numerous international corporations, five-star hotels, prestigious western restaurants, private resorts/clubs, airline catering, fast food chains and cafÃ©s in Mainland China, Hong Kong and Macau have become Hiang Kie valued and loyal customers. For more information, go to http://www.hiangkie.com.hk.
Peter M. Guyer
Athena Marketing International
Bamboo Bottle Company, maker of the original reusable bamboo bottle, has added Athena Marketing International (AMI) to develop the company's international business.
“We are very excited to partner with Athena Marketing International for our international business development of the Bamboo Flip Top and Original reusable bottles,” says Patrick Carland Senior Vice President of Bamboo Bottle Company. “The combination of our unique brand and their extensive worldwide relationships will allow our bottles to be seen by a global audience. As a young company one the most difficult steps is to get product in front of the right decision makers overseas. AMI has established relationships already and will be a great partner for us on the global stage.”
Athena Marketing International (AMI) is a highly specialized marketing, business development, & consulting firm serving the global food, beverage & consumer products industry.
“AMI is very excited to begin this partnership with the Bamboo Bottle Company,” says AMI President Peter Guyer. “It's no secret that the demand for environmentally-conscious products is growing worldwide, and we believe that innovative design and dedication to renewable resources makes the Bamboo Bottle Company a true frontrunner in this market. We are confident that the Bamboo Bottle Company has the potential to develop into a successful global brand while simultaneously supporting consumers' efforts to lead a sustainable lifestyle.”
About Bamboo Bottle Company
Based in Portsmouth, New Hampshire, Bamboo Bottle Company is the creator of the original reusable bamboo bottle. The Bamboo Bottle Company was founded around the idea of creating the cleanest, best-looking and coolest bottle for its consumers to drink from while using the most renewable resources possible.