Athena Marketing International (AMI) Hires George Synan to Develop Asian Markets

FOR IMMEDIATE RELEASE:

SEATTLE (September 8, 2010) – Athena Marketing International (AMI), a leading export marketing, business development and consulting firm serving the food, beverage, and agricultural industries, has hired George Synan to build its client’s distribution and brands in Japan and throughout Asia.

“We are very excited to have the opportunity to work with George Synan, a global food and beverage industry veteran,” said Peter Guyer, AMI President. “George has been in food and beverage distribution and the specialty coffee industry in Japan for over 20 years. In addition, George has extensive contacts in the food and beverage industry throughout Asia. He will accelerate our client’s sales and distribution in Asia through his insight, expertise and contacts. Speaking fluent Japanese, George will initially focus on Japan and rapidly expand our client’s sales throughout Asia/Pacific.”

George Synan stated: “I am thrilled about working for AMI and representing them in the Japan region. AMI has a very exciting client portfolio of brands. I am looking forward to growing their presence in the high-potential Japanese market”.

About Athena Marketing International:

Headquartered in Seattle, Washington, Athena Marketing International (AMI) provides international marketing, business development and strategic consulting services to U.S. food & beverage manufacturers. AMI sells its client’s products to a network of international importers, distributors, retailers and other buyers. Its objective is to assist high quality, emerging U.S. food and beverage producers develop into major global brands. AMI’s services allow U.S. food & beverage manufacturers to reduce costs, improve profitability and achieve a higher success rate selling their products in global markets. AMI develops its clients’ brands globally by conducting strategic business planning, increasing sales, meeting the needs of international buyers, and conforming to local import regulations.

For more information about AMI, please visit www.athenaintl.com.

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Media Contact &
Inquiries for AMI:
Tel: +1 206 462 4886
Fax: +1 206 624 8826
E-mail: info@athenaintl.com

Media Contact & Inquiries for George Synan:
Tel. +81 (0) 90 5783 0788
Fax +81 (6) 6862 7019
E-mail: yuko@athenaintl.com

Governor’s Trader of the Year and Emerging Trader of the Year Awards to be presented by Governor Christine Gregoire

FOR IMMEDIATE RELEASE:

Event details:
5:30 p.m., Tuesday, March 16, 2010,
Columbia Room, Columbia Tower Club
701 5th Avenue, Seattle

SEATTLE (February 23, 2010) – On March 16, 2010, Governor Christine Gregoire will recognize the winners of the 2010 Governor’s Trader and Emerging Trader of the Year Awards and discuss the importance of Washington’s international trade activities. The awards will be presented at a reception held at the Columbia Tower Club in coordination with the Washington State Department of Commerce’s TRADE WEEK.

The World Trade Club annually presents the Governor’s Trader of the Year and Emerging Trader of the Year Awards to a firm or individual that has demonstrated outstanding achievements in international trade. In 1996, Governor Lowry honored the World Trade Club and acknowledged the importance of international trade to our State by lending the name of his office to the award. In 1998, in order to recognize smaller businesses, the World Trade Club added a second award, the Governor’s Emerging Trade of the Year, recognizing a firm or individual having a more recent entry into Washington’s international trade arena.

Applications and/or nominations for the awards are taken each winter, and judged by an independent selection committee, which reviews all applications and selects the winners. The committee changes every year, and is generally comprised of representatives from our state’s bilateral trade organizations, members of the public and private sector, and other trade leaders. World Trade Club board members facilitate the meeting and may observe, but do not vote.

Last year, a group of 150 local and state government officials, business, logistics, finance and banking professionals were in attendance at the ShoWare Center in Kent, WA, to congratulate the two winners, MulvannyG2 Architecture (Trader of the Year) and Sonosite, Inc. (Emerging Trader of the Year).

“MulvannyG2 is honored to receive this award and to be part of Washington State’s long list of innovative companies. We commend the World Trade Club’s dedication to helping grow our state through international trade. Without organizations like the World Trade Club and the Washington State Department of Commerce we could not have become an internationally recognized architecture firm,” said Mitch Smith and Ming Zhang, Senior Partners of MulvannyG2.

Established in 1946, the World Trade Club is one of the oldest and largest international trade organizations in Washington. Its mission is to provide a forum for the business community to acquire practical skills for international business; give briefings on international trade issues; expand the understanding of business practices of U.S. trading partners; and develop long-term strategic contacts to advance international business. The Club has regular meetings in downtown Seattle or Eastside locations. The meetings feature noted experts who make presentations on international trade topics. The Club also organizes skill sessions and seminars to provide in-depth information on very specific issues of interest to our members.

Media interested in attending the Awards Reception should contact World Trade Club Co-President Allison Clark, aclark@highline.edu or 206-878-3710, ext. 3264.

About Athena Marketing International:

Headquartered in Seattle, Washington, Athena Marketing International (AMI) provides international marketing, business development and strategic consulting services to U.S. food & beverage manufacturers. Its objective is to assist high quality, emerging U.S. food and beverage producers develop into major global brands. In addition, AMI serves as an advisor to its clients’ senior management, offering counsel on international marketing, business development, foreign joint ventures and alliances, strategic planning, media and promotion, distribution, and foreign language packaging. AMI works closely with CEOs, business owners, and senior executives of their food and beverage client companies to expand their businesses, reduce expenses, increase profits and develop a long-term sustainable global business platform. For more information about AMI, please visit athenaintl.com.

Media Contact and Inquiries for AMI:
Autumn Best, Marketing Manager:
autumn@athenaintl.com
Tel. +1.206.749.9255
Fax +1.206.624.8826

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Athena Marketing International (AMI) Adds New Foreign Language Printing Services to Support It’s Client’s Marketing Efforts

FOR IMMEDIATE RELEASE:

SEATTLE (October 29, 2009) – Athena Marketing International (AMI), a leading export marketing and consulting firm serving the food, beverage, and agricultural industries, has added a comprehensive set of foreign language printing tools. These printing services will further strengthen AMI’s value added offering in international marketing and business development.

Peter Guyer, AMI President, states, “Adding foreign language print services to our international marketing capabilities is a natural progression to our already broad range of services. Today’s print technology allows us to effectively and affordably present our client’s product in multiple languages quickly and efficiently, which until recently, was not feasible.”

AMI’s services now include the ability to accomplish a host of customized, targeted and even personalized print services. The value proposition to AMI clients is:

– Quickly determine the most effective packaging design that complies with a given foreign market’s local packaging regulations.

– Realize a more affordable “cost of entry” by producing short run packaging specific to the target foreign markets.

– Produce foreign language POP materials, training manuals, newsletters and distributor kits in useable “on-demand” quantities.

– Exploit “one-to-one marketing” and ad campaigns in local languages targeted at a specific foreign demographic.

– Ensure brand integrity by managing print production and printed assets through a single source.

Having AMI generate foreign language packaging avoids costly mistakes and misprints and the overproduction of materials.

About Athena Marketing International:

Headquartered in Seattle, Washington, Athena Marketing International (AMI) provides international marketing, business development and strategic consulting services to U.S. food & beverage manufacturers. Its objective is to assist high quality, emerging U.S. food and beverage producers develop into major global brands. In addition, AMI serves as an advisor to its clients’ senior management, offering counsel on international marketing, business development, foreign joint ventures and alliances, strategic planning, media and promotion, distribution, and foreign language packaging. AMI works closely with CEOs, business owners, and senior executives of their food and beverage client companies to expand their businesses, reduce expenses, increase profits and develop a long-term sustainable global business platform. For more information about AMI, please visit athenaintl.com.

Media Contact and Inquiries for AMI:
Autumn Best, Marketing Manager:
autumn@athenaintl.com
Tel. +1.206.749.9255
Fax +1.206.624.8826

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Athena Marketing International Hired by Taylor Brothers Farms to Develop International Markets

FOR IMMEDIATE RELEASE:

YUBA CITY, CA & SEATTLE, WA – June 22, 2009

Athena Marketing International (AMI), a leading export marketing, business development and consulting firm serving the food, beverage, and agricultural industries, has been hired by Taylor Brothers Farms to market and sell its products in Asia and the Middle East.

Taylor Brothers Farms is a third-generation family business specializing in growing natural products, particularly dried plums (prunes), peaches, almonds and walnuts. The company has built long-term business relationships in the U.S., Europe and Asia, and is a worldwide market leader in dried fruit and fruit concentrate, puree, and powder. Taylor Brothers Farms has manufacturing facilities in Sutter Country, California and Grudziadz, Poland. The company’s state-of-the-art European plant was built in 2005 for efficient and profitable distribution throughout Europe and Russia.

“We are thrilled to be working with Taylor Brothers Farms, a pillar of the global fruit industry,” said Peter Guyer, AMI President. “Taylor Brothers Farms has an outstanding reputation for high quality, consistent and excellent tasting products. We believe there is high demand for the company’s products in rapidly growing international markets. Our goal is to convert this demand into profitable sales for Taylor Brothers Farms.”

Richard Taylor, President of Taylor Brothers Farms, stated: “The international markets are important to our company’s growth plans. We intend to be the leading supplier of dried plums worldwide, and we needed a partner to help us achieve our global objectives. We believe AMI is the best company to grow our business in Southeast Asia, India and the Middle East.”

AMI markets and sells U.S. food & beverage manufacturer’s products to a network of international importers, distributors, retailers and other buyers. AMI’s services allow U.S. food & beverage manufacturers to reduce costs, improve profitability and achieve a higher success rate selling their products in global markets. AMI develops its clients’ brands globally by conducting strategic business planning, increasing sales, meeting the needs of international buyers, and conforming to local import regulations.

About Taylor Brothers Farms:

Taylor Brothers Farms is a third-generation producer and global distributor of prime quality California organic and conventional dried plums and prune products. With comprehensive processing facilities in the US, as well as a cutting-edge plant in Poland, Taylor Brothers has continued to expand its global presence with marketing partnerships around the world.

About Athena Marketing International:

Headquartered in Seattle, Washington, Athena Marketing International (AMI) provides international marketing, business development and strategic consulting services to U.S. food & beverage manufacturers. Its objective is to assist high quality, emerging U.S. food and beverage producers develop into major global brands. In addition, AMI serves as an advisor to its clients’ senior management, offering counsel on international marketing, business development, foreign joint ventures and alliances, strategic planning, media and promotion, distribution, and foreign language packaging. AMI works closely with CEOs, business owners, and senior executives of their food and beverage client companies to expand their businesses, reduce expenses, increase profits and develop a long-term sustainable global business platform.
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Contact:

Media Contact and Inquiries for AMI:
Peter Guyer, President
T: +1 206 749 9255; F: +1 206 624 8826
info@athenaintl.com

Media Contact and Inquiries for Taylor Brothers Farms:
Mr. Richard Taylor, President
T: +1 530 671 1505; F: +1 530 751 1514
rtaylor@succeed.net

Athena Marketing International participates in Food Export USA Mission

Alex Lindsay participated in the Food Export USA sponsored “Bakery Ingredients & Processed Fruits” Trade Mission to Taiwan. Alex gave a presentation on Decas Cranberry Products to major baking industry principles and met with key distributors and importers on the island.

Peter Guyer of Athena Marketing International Appointed to USDA Committee

FOR IMMEDIATE RELEASE:

SEATTLE, WA, August 29, 2007—Mr. Mike Johanns, Secretary of the United States Department of Agriculture, has appointed Peter Guyer, President of Athena Marketing International, as a member of the Advisory Committee on Emerging Markets.

The USDA Advisory Committee is mandated by the Food, Agriculture, Conservation and Trade Act as amended. It consists of representatives from a cross-section of the U.S. food industry who provide information and advice to help the USDA in developing strategies for providing technical assistance and enhancing foreign markets for U.S. food, beverage and agricultural products in developing market economies.

About Athena Marketing International:

AMI is a highly specialized marketing, business development and consulting firm serving the food, beverage and agricultural industries. Its mission is to build profitable, sustainable brands for its clients. AMI’s clients co-source their international marketing and business development with AMI, reducing their costs, improving profitability and enhancing success. More information is available at athenaintl.com.

Bryant Christie Inc. and Athena Marketing International Form Strategic Alliance

FOR IMMEDIATE RELEASE:

SEATTLE, WA, September 28, 2006—Bryant Christie, Inc. (BCI) and Athena Marketing International (AMI) have announced the establishment of a strategic alliance to help U.S. branded food and beverage companies increase their international sales and marketing presence. Athena Marketing International will assist Bryant Christie’s agricultural and food clients in developing their brands in dynamic export markets. Bryant Christie, Inc. will educate AMI clients on trade policy issues and help them obtain assistance from U.S. government marketing programs.

Both firms–market leaders in their respective niche categories of enhancing the global competitiveness of U.S. food and beverage companies–believe that the synergies between their companies will add significant value to their respective clients. Bill Bryant, Chairman of Bryant Christie, Inc., said of the strategic alliance: “We are very excited to be working with AMI. Their global sales and marketing experience, particularly in the area of branded products, are strategically complementary to BCI’s market access and market development services. Both AMI and BCI clients stand to benefit from this new relationship.”

AMI President Peter Guyer is optimistic about the relationship with BCI. “We are pleased to be associated with one of the finest and most customer-centric international consulting firms in the country. BCI will allow AMI to offer more services to our current client base, and it will provide us with access to an array of high quality agricultural and food companies with tremendous international potential. AMI will add value to BCI’s clients through securing distribution in profitable export markets.”

About Bryant Christie Inc.:

Bryant Christie Inc., with offices in Sacramento, CA and Seattle, WA offers a full range of international marketing services for both branded and generic products. Companies and organizations retain BCI to assess international opportunities, develop strategic plans, manage international marketing programs and obtain funding from a variety of federal, state and regional grant programs. More information is available at www.bryantchristie.com.

About Athena Marketing International:

Athena Marketing International is a specialized marketing, business development and consulting firm for food and beverage companies, providing clients with solutions to expand their global businesses. AMI serves as the sales and marketing representative for U.S. food and beverage manufacturers seeking to capitalize on their unique brand equity in worldwide product markets. More information is available at athenaintl.com.

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Contact:

Peter Guyer, President, Athena Marketing International
T: +1 206 749 9255 (office); F: +1 206 624 8826
peter@athenaintl.com