Athena Marketing International (AMI) Opens Representative Office In China

Seattle-based export marketing and consulting firm establishes Shanghai office to seize growth opportunities in the fast-moving consumer goods market throughout China

SEATTLE (July 9, 2012)Athena Marketing International (AMI), a Seattle-based export marketing and consulting firm specializing in global market entry and international business development of U.S.-based food and beverage brands, has signed a representation agreement with R-J International in China. With the opening of this sales office in China, AMI will now have two international sales offices, having had a sales office in Japan for two years.

R-J International, a leading global agriculture and foods marketing and consulting company, is focused on expanding sales and distribution of imported food and beverage products in mainland China. Founded in 2001 and based out of Shanghai, China, the company represents high quality brands from the United States, Australia and Europe. R-J International will assist AMI develop new distribution partners for its U.S. branded clients, provide market research and intelligence on specific food and beverage product categories, and conduct marketing and promotional activities to enhance brand awareness among Chinese consumers.

Due to an increasingly educated, financially-stable and health-conscious population demanding premium imported food products, China will drive growth for many U.S. food and beverage suppliers over the next several years. China is already America’s No. 1 trading partner for food products.

“While many developed markets are flat or contracting, China will enjoy an 8% annual GDP growth rate through 2020,” said Peter Guyer, President of Athena Marketing International. “The urban population now exceeds 50% in China, and by 2015 there will be nearly 500 million ‘middle class’ consumers in China. Foreign food and beverage brands meet the growing needs of consumers in a nation increasingly dependent on imports.”

With this partnership, Athena Marketing International (AMI) is laying the foundation for future growth of its U.S. branded products portfolio in China, which will enjoy 20% of the total global consumption by 2030.

“U.S. food and beverages are becoming popular in China and not exclusive to wealthy people any more. The demand for high quality, premium food products are booming,” according to Tony Wang, Managing Director at R-J International. “In this fast growing market, a good business partnership not only creates a win-win relationship but also a multiplier effect on brand product sales. We are pleased to have this opportunity to work with such a leading marketing company such as AMI, and confident that this cooperation will be highly successful .”

About Athena Marketing International
Headquartered in Seattle, Washington, Athena Marketing International (AMI) is a highly specialized export marketing, business development, & consulting firm serving the global food, beverage & consumer products industry. AMI works closely with CEOs, business owners, and senior executives of its client companies to expand their export sales and global distribution, reduce expenses of developing international sales, increase company profitability though higher export sales, and develop a long-term sustainable global business platform.

Athena Marketing International (AMI) Facilitates Distribution Expansion for U.S. Beverage Marketer in China

Seattle-based consulting firm establishes significant distribution agreement between a U.S. beverage manufacturer and Hiang Kie in China

SEATTLE (February 9, 2012)Athena Marketing International (AMI), Seattle-based consulting firm specializing in global market entry and international business development, was instrumental in establishing a multi-million dollar distribution agreement between a U.S. beverage manufacturer and Hiang Kie Coffee Group Limited, a leading coffee and specialty beverage distributor in China.

“With the Chinese penchant for quality food and beverages, rising income levels and aspirational middle-class, coupled with its large and increasingly-sophisticated population, U.S. food and beverage suppliers are well-positioned to capitalize on this growth opportunity,” said Peter Guyer, President of Athena Marketing International. “We are very pleased with Hiang Kie and selected them because of their broad coverage, customer centric business model, and their wonderful staff. We look forward to working with them for many years to come.”

AMI worked closely with Hiang Kie to secure a distribution agreement launching U.S. beverage products in cafes and other foodservice establishments throughout China and Hong Kong. AMI travelled to China twice last year, exhibited at large international trade shows in Hong Kong and Shanghai, negotiated the agreement with Hiang Kie, and trained their Hong Kong and China sales staff as they prepared to launch the beverage line.

“We were seeking a high-quality U.S. beverage supplier for foodservice customers,” according to Kyle Fu, Marketing Director at Hiang Kie. “With superior tasting products, deep international experience, and excellent customer-focused service levels, we are confident these U.S. beverage products will succeed in the China market.”

China will drive growth for many U.S. food and beverage suppliers over the next several years, and has already become the U.S. agricultural industry’s largest export market. Last year, China moved past Canada becoming America’s No. 1 trading partner for food products. Since 2005, U.S. food and agricultural export sales to China have more than tripled reaching a value of $17.5 billion.

About Athena Marketing International:
Headquartered in Seattle, Washington, Athena Marketing International (AMI) is a highly specialized export marketing, business development, & consulting firm serving the global food, beverage & consumer products industry. AMI works closely with CEOs, business owners, and senior executives of its client companies to expand their export sales and global distribution, reduce expenses of developing international sales, increase company profitability though higher export sales, and develop a long-term sustainable global business platform. For more information about AMI, please visit www.athenaintl.com.

About Hiang Kie Coffee Group Limited
Hiang Kie Coffee Group Limited is proficient in formulating total beverage solutions to customers with different beverage needs. Hiang Kie is a coffee roasters, tea blender, and distributes renowned brands of coffee machines, tea brewers, blenders and other beverage equipment in Hong Kong, Macau and Mainland China. Numerous international corporations, five-star hotels, prestigious western restaurants, private resorts/clubs, airline catering, fast food chains and cafés in Mainland China, Hong Kong and Macau have become Hiang Kie valued and loyal customers. For more information, go to http://www.hiangkie.com.hk.

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Media Contacts:
Kristin Riefflin / Tamara Wilson
greenrubino
206-447-4747
kristinr@greenrubino.com / tamaraw@greenrubino.com

Peter M. Guyer
Athena Marketing International
206-462-4886
peter@athenaintl.com

Athena Marketing International (AMI) Facilitates Distribution Expansion for U.S. Beverage Marketer in China

Seattle-based consulting firm establishes significant distribution agreement between a U.S. beverage manufacturer and Hiang Kie in China

SEATTLE (February 9, 2012)Athena Marketing International (AMI), Seattle-based consulting firm specializing in global market entry and international business development, was instrumental in establishing a multi-million dollar distribution agreement between a U.S. beverage manufacturer and Hiang Kie Coffee Group Limited, a leading coffee and specialty beverage distributor in China.

“With the Chinese penchant for quality food and beverages, rising income levels and aspirational middle-class, coupled with its large and increasingly-sophisticated population, U.S. food and beverage suppliers are well-positioned to capitalize on this growth opportunity,” said Peter Guyer, President of Athena Marketing International. “We are very pleased with Hiang Kie and selected them because of their broad coverage, customer centric business model, and their wonderful staff. We look forward to working with them for many years to come.”

AMI worked closely with Hiang Kie to secure a distribution agreement launching U.S. beverage products in cafes and other foodservice establishments throughout China and Hong Kong. AMI travelled to China twice last year, exhibited at large international trade shows in Hong Kong and Shanghai, negotiated the agreement with Hiang Kie, and trained their Hong Kong and China sales staff as they prepared to launch the beverage line.

“We were seeking a high-quality U.S. beverage supplier for foodservice customers,” according to Kyle Fu, Marketing Director at Hiang Kie. “With superior tasting products, deep international experience, and excellent customer-focused service levels, we are confident these U.S. beverage products will succeed in the China market.”

China will drive growth for many U.S. food and beverage suppliers over the next several years, and has already become the U.S. agricultural industry’s largest export market. Last year, China moved past Canada becoming America’s No. 1 trading partner for food products. Since 2005, U.S. food and agricultural export sales to China have more than tripled reaching a value of $17.5 billion.

About Athena Marketing International:
Headquartered in Seattle, Washington, Athena Marketing International (AMI) is a highly specialized export marketing, business development, & consulting firm serving the global food, beverage & consumer products industry. AMI works closely with CEOs, business owners, and senior executives of its client companies to expand their export sales and global distribution, reduce expenses of developing international sales, increase company profitability though higher export sales, and develop a long-term sustainable global business platform. For more information about AMI, please visit athenaintl.com.

About Hiang Kie Coffee Group Limited
Hiang Kie Coffee Group Limited is proficient in formulating total beverage solutions to customers with different beverage needs. Hiang Kie is a coffee roasters, tea blender, and distributes renowned brands of coffee machines, tea brewers, blenders and other beverage equipment in Hong Kong, Macau and Mainland China. Numerous international corporations, five-star hotels, prestigious western restaurants, private resorts/clubs, airline catering, fast food chains and cafés in Mainland China, Hong Kong and Macau have become Hiang Kie valued and loyal customers. For more information, go to http://www.hiangkie.com.hk.

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Media Contacts:
Kristin Riefflin / Tamara Wilson
greenrubino
206-447-4747
kristinr@greenrubino.com / tamaraw@greenrubino.com

Peter M. Guyer
Athena Marketing International
206-462-4886
peter@athenaintl.com

Bamboo Bottle Company Inks Global Business Development Deal with Athena Marketing International (AMI)

Bamboo Bottle Company, maker of the original reusable bamboo bottle, has added Athena Marketing International (AMI) to develop the company's international business.

“We are very excited to partner with Athena Marketing International for our international business development of the Bamboo Flip Top and Original reusable bottles,” says Patrick Carland Senior Vice President of Bamboo Bottle Company. “The combination of our unique brand and their extensive worldwide relationships will allow our bottles to be seen by a global audience. As a young company one the most difficult steps is to get product in front of the right decision makers overseas. AMI has established relationships already and will be a great partner for us on the global stage.”

Athena Marketing International (AMI) is a highly specialized marketing, business development, & consulting firm serving the global food, beverage & consumer products industry.

“AMI is very excited to begin this partnership with the Bamboo Bottle Company,” says AMI President Peter Guyer. “It's no secret that the demand for environmentally-conscious products is growing worldwide, and we believe that innovative design and dedication to renewable resources makes the Bamboo Bottle Company a true frontrunner in this market. We are confident that the Bamboo Bottle Company has the potential to develop into a successful global brand while simultaneously supporting consumers' efforts to lead a sustainable lifestyle.”

About Bamboo Bottle Company
Based in Portsmouth, New Hampshire, Bamboo Bottle Company is the creator of the original reusable bamboo bottle. The Bamboo Bottle Company was founded around the idea of creating the cleanest, best-looking and coolest bottle for its consumers to drink from while using the most renewable resources possible.

Bamboo Bottle Company Inks Global Business Development Deal with Athena Marketing International (AMI)

Bamboo Bottle Company, maker of the original reusable bamboo bottle, has added Athena Marketing International (AMI) to develop the company's international business.

“We are very excited to partner with Athena Marketing International for our international business development of the Bamboo Flip Top and Original reusable bottles,” says Patrick Carland Senior Vice President of Bamboo Bottle Company. “The combination of our unique brand and their extensive worldwide relationships will allow our bottles to be seen by a global audience. As a young company one the most difficult steps is to get product in front of the right decision makers overseas. AMI has established relationships already and will be a great partner for us on the global stage.”

Athena Marketing International (AMI) is a highly specialized marketing, business development, & consulting firm serving the global food, beverage & consumer products industry.

“AMI is very excited to begin this partnership with the Bamboo Bottle Company,” says AMI President Peter Guyer. “It's no secret that the demand for environmentally-conscious products is growing worldwide, and we believe that innovative design and dedication to renewable resources makes the Bamboo Bottle Company a true frontrunner in this market. We are confident that the Bamboo Bottle Company has the potential to develop into a successful global brand while simultaneously supporting consumers' efforts to lead a sustainable lifestyle.”

About Bamboo Bottle Company
Based in Portsmouth, New Hampshire, Bamboo Bottle Company is the creator of the original reusable bamboo bottle. The Bamboo Bottle Company was founded around the idea of creating the cleanest, best-looking and coolest bottle for its consumers to drink from while using the most renewable resources possible.

AMI President Peter Guyer selected as NASBITE Keynote Speaker

Peter Guyer has been selected to give a keynote speech entitled: “Exporting U.S. Products and Entering New Foreign Markets,” at the NASBITE International Conference, April 3-5, 2011 in Charleston, S.C.

NASBITE International (National Association of Small Business International Trade Educators) is a professional organization for the global business community. Members include global business educators and trainers at academic institutions; trade specialists at federal, state and local trade assistance organizations, and practitioners that engage in or facilitate global business activity.

Athena Marketing International (AMI) Hires George Synan to Develop Asian Markets

FOR IMMEDIATE RELEASE:

SEATTLE (September 8, 2010) – Athena Marketing International (AMI), a leading export marketing, business development and consulting firm serving the food, beverage, and agricultural industries, has hired George Synan to build its client’s distribution and brands in Japan and throughout Asia.

“We are very excited to have the opportunity to work with George Synan, a global food and beverage industry veteran,” said Peter Guyer, AMI President. “George has been in food and beverage distribution and the specialty coffee industry in Japan for over 20 years. In addition, George has extensive contacts in the food and beverage industry throughout Asia. He will accelerate our client’s sales and distribution in Asia through his insight, expertise and contacts. Speaking fluent Japanese, George will initially focus on Japan and rapidly expand our client’s sales throughout Asia/Pacific.”

George Synan stated: “I am thrilled about working for AMI and representing them in the Japan region. AMI has a very exciting client portfolio of brands. I am looking forward to growing their presence in the high-potential Japanese market”.

About Athena Marketing International:

Headquartered in Seattle, Washington, Athena Marketing International (AMI) provides international marketing, business development and strategic consulting services to U.S. food & beverage manufacturers. AMI sells its client’s products to a network of international importers, distributors, retailers and other buyers. Its objective is to assist high quality, emerging U.S. food and beverage producers develop into major global brands. AMI’s services allow U.S. food & beverage manufacturers to reduce costs, improve profitability and achieve a higher success rate selling their products in global markets. AMI develops its clients’ brands globally by conducting strategic business planning, increasing sales, meeting the needs of international buyers, and conforming to local import regulations.

For more information about AMI, please visit www.athenaintl.com.

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Media Contact &
Inquiries for AMI:
Tel: +1 206 462 4886
Fax: +1 206 624 8826
E-mail: info@athenaintl.com

Media Contact & Inquiries for George Synan:
Tel. +81 (0) 90 5783 0788
Fax +81 (6) 6862 7019
E-mail: yuko@athenaintl.com