Dear Exporter,
Welcome to another issue of The International Journal!
Inspired by talks recently given to the confectionery
industry (see story below), we have chosen to focus this
month on the worldwide market for confectionery products. In
addition to highlighting trends in key markets, we also
profile our summer/fall interns and provide you with tips
for selling your business.
(If you are having trouble viewing this e- mail, you can see it online.)
| Candy Across Borders: Key Trends in Japan, South
Korea and Europe |
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For this issue, we put our talented and
multinational interns to work researching the
confectionery market in different regions around the
world.
EUROPE
by Hans Klinger, 2007 AMI Intern from Seattle, WA
How would you like to sample sugarless organic sour
licorice enriched with Vitamin C? Or maybe a
Vodka-infused anti-oxidant packed chocolate bar? Read the full article
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JAPAN
by Tomonao Yusa, 2007 AMI Intern from Tokyo, Japan
As a developed market, the per capita consumption of
confectionery in Japan is relatively stable. Read the full article
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KOREA
by Catherine Kim, 2007 AMI Intern from Seoul, South
Korea
The South Korean confectionery market is one of the
largest confectionery markets in the Asia-Pacific
region. Read the full article
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| AMI Staff Lead Export Seminars |
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In July 2007, AMI's Peter Guyer,
Briony Nguyen and Amanda Schaufler partnered with
Bryant Christie Inc. to present two export seminars
to members of the National Confectioner's
Association. Held in New York and Chicago, the
seminars were well attended by a variety of U.S. confectionery
manufacturers. Seminar topics
included market entry, international marketing,
export sales and current consumer trends in key
markets.
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| 10 Tips for Selling Your Business |
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Business owners are usually too busy managing and
growing their businesses to think about selling.
Properly preparing a business for sale takes years
of hard work, detailed analysis and accurate
record-keeping. Here are 10 tips you should begin
thinking about now:
1. Create a strong brand image in the
marketplace. A brand often makes up the majority of
a business's value.
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| AMI Presents Business Plan at ZZIF Investment Forum |
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One of AMI's newest clients, Biosea Corporation, is
a manufacturer and marketer of organic energy drinks
and nutraceutical products. It is an emerging
company and beginning to gain distribution in
leading retailers such as Whole Foods, Costco, and
Organic- To-Go. Biosea Corp. is currently in the
midst of a Series B Round offering of $2 million and
continues to seek investors. In addition to
marketing and sales, AMI is assisting Biosea to
raise capital. http://www.zinosociety.com/index.php/site/zzif/
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| 2007 AMI Interns |
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In a few short years, AMI has already established an
impressive internship program. This year, AMI
welcomed Tomonao Yusa from Japan, Catherine Kim from
South Korea and Hans Klinger from Seattle, WA.
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| Industry Snapshot: The Worldwide Confectionery
Market |
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As the confectionery market matures in regions such
as Western Europe and the United States,
confectionery manufacturers must become more
innovative to stimulate growth in the industry.
Whether low fat, sugarless, organic or fair trade,
manufacturers are differentiating their products to
stimulate growth from niche markets.
According to a 2006 Leatherhead Food International
report, chocolate remains the largest sector within
the confectionery industry, accounting for almost
60% of total sales. In terms of volume, however,
sugar confectionery accounts for the highest
percentage of sales, with a 51% share.
In emerging markets such as Europe,
Russia, China and India, the confectionery industry
has seen higher growth rates as increasingly
affluent consumers gain an appetite for new
varieties of sweets. These markets are expected to
drive much of the confectionery industry's future
growth.
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US$ Hits Record Lows:
U.S. Exporters Rejoice!
As of Nov. 01, 2007:
USD vs. GBP: 2.0833
USD vs. EUR: 1.4455
USD vs. JPY: 0.00871
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