Peter Guyer developed new business for AMI client Big Train, Inc. at the Specialty Coffee Association of Europe (SCAE) trade show in Nice, France.
Erin Smith of AMI (center) promoted Oregon Fruit Products Company, an AMI branded client, at the Hotel & Food Exhibition (HOFEX) in Hong Kong.
AMI exhibited Big Train, Inc. at SIAL China in preparation for its market launch with its new Chinese distributor. As the world's most-populated and fastest-growing market, China is an ideal target for many food and agricultural products. With over 1.34 billion inhabitants, China represents 20.7% of the world's population. Shanghai alone accounts for 14% of the Chinese population and a third of its national GDP.
AMI traveled to Singapore to exhibit at Food & Hotel Asia, the continent's largest international food and hospitality trade show. AMI successfully promoted Big Train beverages to potential buyers from across Asia. Because Singapore relies on imports for its food needs, Singapore has developed into a major market for US products.
AMI promoted two clients at the world's largest annual trade show for the food and beverage industry. Both Guittard Chocolate Company and Big Train, Inc. presented their products to thousands of visitors from the Middle East and beyond. In this region, where 60 percent of the total agricultural imports are consumer-ready foods, U.S. suppliers are finding a thriving marketplace for their products.
AMI launched Big Train successfully in Mainland China at the Food & Hotel China show in Shanghai. Big Train signed an exclusive distribution agreement with a large Chinese distributor.