HALA ROUFAEL Sales Account Executive

Hala is a Sales Account Executive at Athena Marketing International. She is focused on managing and providing the highest level of service to a wide variety of our Food, Beverage and Nutrition branded customers and worldwide partners.

With two decades of experience in Food & Beverage sales, Consulting and other industries, Hala’s experience in the past seven years has been focused in the FMCG import / export industry, where she worked for American Trading International, Inc. from 2016 – 2023. She has a proven track record of establishing new markets, expanding food & beverage inventory selection, and playing a key role in the growth of multiple brands in various regions worldwide.

Hala is also bilingual in both English and Arabic, which has proved invaluable in her international work experience. Prior to her move to the United States of America, Hala resided in several Middle East markets. She spent most of that time in the Kingdom of Saudi Arabia, where she obtained her Bachelor’s Degree in Business Administration from the Arab Open University (AOU). After graduation, Hala worked at multinational organizations such as General Electric, Booz & Company Consulting and Sama Airlines.

Hala is passionate about nature and cultural diversity. In her spare time she enjoys spending time with family and friends, supporting humanitarian causes, meditating at the beach, hiking and enjoying music, and whenever the chance permits, exploring a new country. It inspires her to visit new places, learn about different cultures and languages, try new cuisines, and see other people live a life that is different from hers.