FOR IMMEDIATE RELEASE:
SEATTLE, WA, September 28, 2006—Bryant Christie, Inc. (BCI) and Athena Marketing International (AMI) have announced the establishment of a strategic alliance to help U.S. branded food and beverage companies increase their international sales and marketing presence. Athena Marketing International will assist Bryant Christie’s agricultural and food clients in developing their brands in dynamic export markets. Bryant Christie, Inc. will educate AMI clients on trade policy issues and help them obtain assistance from U.S. government marketing programs.
Both firms–market leaders in their respective niche categories of enhancing the global competitiveness of U.S. food and beverage companies–believe that the synergies between their companies will add significant value to their respective clients. Bill Bryant, Chairman of Bryant Christie, Inc., said of the strategic alliance: “We are very excited to be working with AMI. Their global sales and marketing experience, particularly in the area of branded products, are strategically complementary to BCI’s market access and market development services. Both AMI and BCI clients stand to benefit from this new relationship.”
AMI President Peter Guyer is optimistic about the relationship with BCI. “We are pleased to be associated with one of the finest and most customer-centric international consulting firms in the country. BCI will allow AMI to offer more services to our current client base, and it will provide us with access to an array of high quality agricultural and food companies with tremendous international potential. AMI will add value to BCI’s clients through securing distribution in profitable export markets.”
About Bryant Christie Inc.:
Bryant Christie Inc., with offices in Sacramento, CA and Seattle, WA offers a full range of international marketing services for both branded and generic products. Companies and organizations retain BCI to assess international opportunities, develop strategic plans, manage international marketing programs and obtain funding from a variety of federal, state and regional grant programs. More information is available at www.bryantchristie.com.
About Athena Marketing International:
Athena Marketing International is a specialized marketing, business development and consulting firm for food and beverage companies, providing clients with solutions to expand their global businesses. AMI serves as the sales and marketing representative for U.S. food and beverage manufacturers seeking to capitalize on their unique brand equity in worldwide product markets. More information is available at www.athenaintl.com.
Peter Guyer, President, Athena Marketing International
T: +1 206 749 9255 (office); F: +1 206 624 8826