At Athena Marketing International (AMI), we proudly represent YUMI, a U.S.-based children’s nutrition brand on a mission to remove added sugar from kids’ snacks and support healthy early development. Why YUMI stands out: • Zero added sugar across all snack products • Organic, superfood-forward recipes made in the USA • Development-first nutrition focused on theMore Information
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Better international business information through a clear understanding of the global food and beverage industry.
Bold Flavor, Zero Sugar, Global Growth: The Sparkling Ice Advantage 🍓⚡️
At Athena Marketing International (AMI), we specialize in scaling brands that lead their categories. Sparkling Ice is the perfect example—the #1 sparkling water in the U.S., now refreshing consumers in over 35 countries. Why is Sparkling Ice a must-have for your portfolio? It offers “Anything but Subtle” flavor with functional benefits that drive retail velocity:More Information
🫧 Polar Beverages: Making Bubbles Since 1882 🐻❄️
At Athena Marketing International (AMI), we are excited to introduce Polar Beverages, a heritage U.S. brand established in 1882 and trusted across generations. Why Polar stands out at a glance: • Pure to functional — seltzer, Seltzer’Ade, Frost (low-cal + energy), sodas, mixers • Real differentiation — Sparkling Dry with real fruit juice; heritage flavorsMore Information
News Briefs
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Tradeshows
AMI represents its branded clients at dozens of international trade shows and conferences.
AMI Assists to Launch Outstanding Foods at the Plant Based World Europe (PBWE) exhibition in London, UK
Peter Guyer, President of AMI, launched the Outstanding Foods products at the Plant Based World Europe (PBWE) exhibition in London, UK October 15-16. PBWE is the only 100% plant-based event bringing together distributors, investors, manufacturers and food & beverage professionals from across the globe.
AMI supports the European launch of Outstanding Foods at ANUGA
AMI supported our customer, Outstanding Foods, at ANUGA in Germany October 9-13. ANUGA is the leading trade show for the global food and beverage industry. AMI is developing strategies and new market launches for Outstanding Foods in Europe, Asia, Latin America and Europe.
Gulfood show in February 2020 in Dubai, UAE
AMI represented the fast-growing sparkling flavored water brand, SPARKLING ICE, at the Gulfood show in February 2020, the world’s largest annual food and beverage trade show located in Dubai, UAE
2019 HOST Milano
AMI represented two of its U.S. client brands at the HOST Equipment, Coffee and Food 41st International Hospitality Exhibition, in Milan, Italy, October 18-22. This year the show featured 2,249 exhibitors and visitors from 177 countries, which offered the brands a unique opportunity to build their global brand awareness and increase sales growth.
2019 World Food Expo in the Philippines
AMI represented MOCAFE™, an innovative leader in the specialty beverage category, at the largest food show in the Philippines, World Food Expo (WOFEX) August 7-10, 2019.
Children Baby Maternity Expo (CBME) in China
As the largest Maternity/Baby trade show in the world, Children Baby Maternity Expo (CBME) drew a truly global crowd of visitors and exhibitors. Representing pediatric supplement market leader Mommy’s Bliss, AMI met with a wide range of potential online and offline distributors from around the world from July 24-27, 2019.
Josh Seligman of AMI promotes the Sparkling Ice brand of TALKING RAIN at the Tutto Foods show in Milan, Italy
Representing premium tea brand Steven Smith Teamaker at the HCJ Show in Tokyo, Japan
Athena Marketing International represents premium tea brand Steven Smith Teamaker at the HCJ Show in Tokyo, Japan in February 2019. HCJ Japan is a major foodservice tradeshow bringing professionals and businesses from around the globe
At Fastfood & Café Stockholm Mighty Leaf Tea’s Premium Hot & Iced Teas Proved Popular
The largest foodservice show in Scandinavia was a great venue to highlight Mighty Leaf Tea’s whole leaf brewed teas, both hot and cold. Professionals from Sweden’s top foodservice distributors and venues came to experience the premium difference.