We Launch & Grow Food, Beverage & Nutrition Brands Globally
Your Partner in Export Sales, Brand Exposure and Global Strategy
Athena Marketing International (AMI) is a results-driven export management company focusing on North American food, beverage, and nutrition brands. We connect our branded customers with aligned international distributors and retailers, build brand equity, and grow sales in priority markets worldwide.
- Expand global visibility with targeted, market-specific outreach and close deals.
- Leverage 20+ years of trusted buyer relationships to accelerate distribution.
- Convert real opportunities using our proprietary database of importers, distributors, and retailers.
- Simplify complexity with turnkey support—from strategy to compliance to day-to-day sales execution.
The AMI Guarantee
We guarantee increased international brand exposure and export sales leads by reaching 18,000+ qualified buyers across 130+ countries. Your brand will be positioned in front of vetted decision-makers—importers, distributors, and retailers—who can move the needle on sales.
Explore our services.Going global takes the right strategy to succeed. Download our free Export Checklist to see if your business is ready to expand!
Services
Industry & Category Expertise
Experience & Wisdom
Sales Channels We Grow
Services for Food, Beverage & Nutrition Manufacturers
Wherever you are in your global journey, AMI provides a complete solution—strategy, execution, and compliance—so your team can focus on making great products while we build your sales abroad.
- Global Market Entry Strategy: Identify the right countries, channels, and sequencing to win early and scale smart.
- Partner Identification & Recruitment: We qualify, appoint, and manage distributors/retailers aligned to your goals.
- Export Sales & Account Management: AMI operates as your outsourced international sales department with disciplined pipeline management and reporting.
- Regulatory & Labeling Compliance: Navigate approvals, claims, and packaging for 40+ markets with less risk and rework.
- Marketing & Brand Positioning Abroad: Adapt your U.S. brand story to local consumer needs and retailer expectations.
- Trade Show Representation: Maximize visibility and meetings at international trade shows such as Gulfood, Anuga, SIAL, and others.
- Pricing Architecture & Margin Strategy: Build sustainable distributor and retail margins while protecting brand equity.
- Logistics Coordination & Documentation: Keep shipments moving and compliant from PO to delivery.
Services For International Distributors & Retailers
AMI helps international distributors and retail chains source proven U.S. brands your shoppers will love. We align product selection with your category strategy, negotiate supply partnerships, and support launch plans that drive velocity.
You deserve a partner who understands your product inside and out. AMI has worked with a wide variety of different product categories. We take pride in ensuring we are category experts with each product we represent:
- Coffee, Tea, Water, Energy Drinks & all RTD Beverages
- Snack Foods
- Pet Foods
- Nutrition (Health & Energy Products)
- Chocolate & Confectionary
- Frozen Foods
- Personal Care & Cleaning Products
- Dietary Supplements & Vitamins (Nutraceuticals)
- Health & Beauty Products
Since 2004, brands have trusted AMI to navigate international sales with confidence. Our team has:
- Built regional footprints across the Middle East, Asia-Pacific, Latin America, and Europe
- Negotiated placement with international retailers, chains, importers, and distributors
- Led new product adaptation and foreign-language packaging for local success
- Scaled across retail, foodservice, and e-commerce in multiple CPG categories
AMI helps you reach buyers wherever they shop, source, or scroll. Our team has 20+ years of experience with multiple sales channels:
- Retail: Grocery, mass, specialty, drug, discount channels.
- Foodservice: National chains, coffee shops, healthcare, education, catering.
- E-Commerce: T-Mall, Rakuten, Coupang, Amazon Global.
What We Believe
The world is hungry for innovation, healthier choices, and products that make life better. At AMI, we help U.S. food, beverage and nutrition brands find their way to international shelves. Like a Compass Rose guiding travelers, we provide the strategic direction and expert insight ambitious brands need to navigate global markets with confidence.
When you work with AMI, expect measurable growth, trusted relationships, and white-glove support at every step.
Explore our Values & Promises