China’s Cross-Border E-commerce Market Soared to $220B in 2017
With special lower duty rates and import requirements, cross border e-commerce is a great channel for US companies looking to take their first step into China.
Chinese consumers are increasingly e-shopping around the world. According to a study released July 31 by marketing and consulting agency Westwin, 67 percent of Chinese e-commerce consumers had a cross-border purchasing experience last year, a figure that was up sharply from 34 percent from the year before.