Growing Global Brands: How to create Agility as you Expand Globally

Agility is defined as the “ability to think and understand quickly.” In today’s global business landscape, that management skill is more critical than ever to a company’s success.

Agility, and the ability to finesse challenges and obstacles on a global scale, can be developed in the following ways:

-Challenge the assumptions and conclusions of your management team when developing strategies

-Ensure the research and regulations are understood clearly with respect to your products, ingredients and packaging, and minimize risk of misinterpretation

-Appoint or hire international partners who have been vetted thoroughly and possess deep experience within your category and target regions, and have a track record of demonstrated success

-Build a solid reservoir of data over time in order to replicate success and avoid mistakes

-Pivot when necessary to avoid further losses and enhance the probability of future success

“Future-Proof” your brand by building an agile environment that can easily adapt to market changes and demands.