Unlock Global Growth with AMI: Your Partner for Expanding Beyond Borders - Athena Marketing International/AMI Consulting

Since 2004, Athena Marketing International (AMI) has been the trusted partner for leading North American food and beverage brands looking to accelerate their international growth. Over the past 20+ years, AMI has proven time and again that expanding into global markets isn’t just an opportunity—it’s a strategic imperative. Our track record with both emerging and established brands speaks for itself: we deliver measurable ROI and open doors to new revenue streams, helping brands scale faster and smarter.

So, what’s the secret behind AMI’s success?

The key is embedded in our name: Athena, the goddess of knowledge. Our foundation is built on deep industry expertise and an unparalleled understanding of global markets. Led by founder Peter Guyer, who spent over a decade as an expat executive for a major international food manufacturer, AMI is led by someone who truly grasps the nuances of global market dynamics. Peter’s firsthand experience abroad revealed a gap: many North American food and beverage brands were missing out on significant sales opportunities in international markets due to a lack of knowledge and local expertise.

Peter returned to the U.S. with a vision: to empower North American food and beverage brands to capitalize on the global opportunities they were leaving on the table. Within a year of founding AMI, the company was already helping major North American brands break into top international markets, establishing relationships with leading global retailers and driving rapid sales growth.

Today, AMI’s expertise is trusted by Food & Beverage customers of all sizes, from niche innovators to major industry players. Whether you’re looking to expand into a single market or build a multi-region strategy, AMI’s tailored approach ensures you achieve sustainable growth, increase brand recognition, and, most importantly, deliver bottom-line results.

We don’t just guide you into new markets—we help you thrive there. AMI has the relationships, the market insights, and the strategies that get results. Ready to take your brand global?