How to Optimize Global Markets

Athena Marketing International (AMI) can take your food or beverage brand to new heights in the global market. See our suggestions to finding new audiences and maximizing profits, all of which AMI can facilitate for you. Schedule a strategic consultation with us here to learn more about how our team can simplify your global expansion.

• Expand into emerging markets: Urbanization, rising middle classes, and evolving customer tastes in countries like India, China, Vietnam and some of Africa are fueling demand for packaged, processed and premium foods. Large food and beverage producers have invested in local production and distribution in emerging economies to win early growth.
• Localization and Customization: Many brands are adapting global products to local tastes. Examples include halal-certified goods for the Middle East and sugar reduced options in Japan. Localization = Loyalty.
• Health and Wellness Marketing: Global consumers are buying into health-conscious trends such as high-protein snacks and immunity-boosting foods. Brands might leverage this trend to create premium product lines and result in higher margins.

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