Exciting opportunities for U.S. food & beverage brands in Colombia and Peru

Unlocking new growth opportunities in Latin America food export, AMI recently participated in a SUSTA trade mission to Lima and Bogotá.

Our retail visits included Wong, Plaza Vea, Tottus and Flora & Fauna in Peru, and Olímpica, Éxito, D1 and FitHub in Colombia.

In Peru, we saw strong potential for better-for-you snacks, natural products and convenient formats, while Colombia offered a diverse landscape spanning large supermarket chains, discount retail and health-focused concepts. 🛒🌱

One of our biggest takeaways was that there is no one-size-fits-all strategy for Latin America. The opportunity is in understanding where each brand and category fits, selecting the right channels, and adapting the market strategy accordingly.

Thank you to SUSTALinkedIn for another valuable opportunity to experience these markets firsthand and continue creating opportunities for U.S. brands. 🤝

#Peru #Colombia #SUSTA #LatinAmerica #FoodAndBeverage #CPG #InternationalExpansion #AthenaMarketingInternational