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With special lower duty rates and import requirements, cross border e-commerce is a great channel for US companies looking to take their first step into China.

Chinese consumers are increasingly e-shopping around the world. According to a study released July 31 by marketing and consulting agency Westwin, 67 percent of Chinese e-commerce consumers had a cross-border purchasing experience last year, a figure that was up sharply from 34 percent from the year before.

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