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The Gulfood trade show, currently occurring in Dubai, is billed as the world's largest annual food show (http://www.gulfood.com). Sales of packaged processed foods in the Middle East will increase 11% this year. “Packaged food is slowly eating away at fresh food across the Middle East,” said Lee Linthicum, head of global food research at Euromonitor. Throughout the Middle East, despite our religious and geo-political differences, capitalism appears to be the great equalizer.