Athena Marketing International/AMI Consulting Athena Marketing International/AMI Consulting CONTACT AMI FOR A FREE STRATEGIC CONSULTATION

Premiumization, Innovation, and clean labels are driving European consumers to more frozen food options.

For years seen as the less glamorous alternative to fresh, frozen food has been making a quiet comeback across Europe. Olly Abotorabi, senior insights manager at IRI International, considers why demand for frozen is hotting up.

Read More »