Increasing external partnerships is a great way to gain a competitive advantage, especially if you partner with brands that are already saturating the global market.
Co-branding and partnerships with local companies are excellent potential strategies for North American brands to enter complex foreign markets. By working together with them, even if they are quasi-competitors, you can get more exposure in a faster time frame.
“Co-branding is a strategic marketing and advertising partnership between two brands wherein the success of one brand brings success to its partner brand, too.”
HubSpot has a great blog on this topic – Check it out.