New research by consumer insights platform Veylinx shows that although just 5 percent of study participants identify as vegan or vegetarian, a vast majority (77 percent) said they could be convinced to buy meat alternatives more frequently.
Greater concern for animals or the environment won’t be the biggest drivers of change, according to the research. When it comes to purchasing alternative proteins more often, improved taste would convince 35 percent and a lower price would persuade 28 percent.”
There is a lot of space in the #altprotein industry for newcomers to innovate, which will allow them to create lower price points, and improve tastes to appeal to global consumers.
Those who can master these key points can capitalize on a willing customer base that simply needs the right factors to align to motivate them to make a change in their buying habits.
AMI knows the alternative protein space well and can help your company expand globally. Reach out to discuss how. Learn more here.