As we land in post-pandemic times, trends point to consumers seeking more and more nutrition based products. But it won’t be as simple as “healthy” or “low fat”. Consumers are looking for more granular information on the specific functional benefits of each product they are choosing, or to the example, a whole blend of products with the common goal to provide gut support or improve brain function.
This means there is room for more niche health, nutrition and supplement products in the global market. It also means you want to ensure you have a rock solid marketing strategy before venturing outside of your current markets.
Thinking about taking your products to international markets? We can help, contact us: [email protected].
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