🌍 Global Functional Beverage Opportunity

The global functional beverage market is surging—valued at $243B in 2024 and projected to reach $466B by 2034 (7% CAGR). Health-focused consumers are driving demand for hydration, gut health, energy, immunity, and cognitive wellness.  This is a large opportunity for U.S. RTD beverage brands to gain incremental distribution/margin:

🌐 Regional Market Insights

– Asia–Pacific: Fastest-growing; interest in herbal, energy, plant-based drinks.
– Europe: Clean-label, clinical claims, mental wellness & probiotics.
– Latin America: Middle-class expansion driving demand for hydration and wellness.
– Middle East & Africa: Youth-driven growth; energy and herbal drinks rising.

🧃 Consumer Trends

– Energy drinks lead (28% market share).
– Immunity, hydration & gut-health (~27%).
– Probiotic drinks growing >35% (3-year growth).
– Plant-based & sustainable products surged 55%.
– Rise in nootropics, adaptogens, collagen drinks.

🛒 Key Retail Chains for U.S. Brands

Europe: Tesco, Carrefour, Aldi, Lidl, DM-drogerie
Asia-Pacific: Aeon, Lotte Mart, ParknShop, Wellcome, 7-Eleven
Latin America: Grupo Éxito, Cencosud, FEMSA/OXXO
Middle East/Africa: Carrefour (MENA), Pick n Pay, Shoprite

🛍️ Strategic E-commerce Channels

Global: Amazon, Global Sources
Asia-Pacific: JD.com, Tmall, Shopee, Lazada, Qoo10
Niche: Yamibuy (Asian-American audience)

💼 Why U.S. Beverage Brands Partner with AMI

AMI helps U.S. brands like Sparkling Ice, Roar Organic & Tru enter global markets. We offer:
– International retailer & distributor access
– On the ground sales and merchandising support
– Promotion & packaging support

Now is the time to go global. Contact us for a free consultation and global analysis of your brand’s export sales potential.